About Us
Aesthetic Nation: An Athleisure Wear That Blends Fitness & Fashion
YouTube Coverage by Josh Talks: Watch here
Aesthetic Nation has transformed from a simple fitness page on Facebook, launched in February 2012, into a pioneering fitness clothing brand in India. Initially focused on fitness content, the page rapidly grew, attracting over 60,000 followers in just two years. The brand's founder, a fitness enthusiast, recognized a gap in the Indian fitness clothing market, sparking the creation of Aesthetic Nation.
By 2014, the Indian fitness industry was booming, and Aesthetic Nation seized the opportunity to introduce the country’s first original gym wear line. The brand positioned itself as an early innovator in fitness apparel, blending fashion with technology. Since its inception, Aesthetic Nation has expanded its offerings, from gym stringers and singlets to bodybuilding t-shirts, training shorts, performance hoodies, and the popular tapered bottom pants.
The journey from selling a few apparel items on Instagram and Facebook in 2015 to offering over 200 product varieties today highlights the brand's rapid growth. Aesthetic Nation continues to lead in the fitness apparel industry, known for its commitment to high-quality products that cater to the unique needs of fitness enthusiasts across India.
The Visionary Behind Aesthetic Nation
Aniket, the Founder and CEO, has a story of relentless determination and innovation. Starting with minimal funds and operating out of a small 10x10 apartment, Aniket’s entrepreneurial spirit shone through even during his early years. His creative mindset turned challenges into opportunities, such as when he celebrated Diwali by selling firecrackers instead of burning them, marking the beginning of his business journey. Now at 30, Aniket remains dedicated to his vision, which has propelled Aesthetic Nation to success.
Company Details:
- Name: Aesthetic Nation (Aesthetic Apparels Pvt Ltd)
- Established: October 2014
- Marketed Since: 2018
- Funding: Bootstrapped from Rs. 2.5 Lacs
Join Our Team
Aesthetic Nation is always on the lookout for talented individuals passionate about fitness and fashion. We are currently hiring across various roles, including marketing, sales, production, and operations. If you are driven, self-motivated, and have relevant experience in these areas, we encourage you to apply.
At Aesthetic Nation, we believe in the power of hard work, dedication, and teamwork. Our success is built on the collective efforts of our team, and we are committed to creating a positive, supportive work environment where everyone can thrive.
If you are interested in joining our dynamic team, please send your resume and a cover letter explaining why you would be a great fit for Aesthetic Nation. We look forward to hearing from you!
