A Fitness Clothing Brand That Focuses On Innovation.
JOSHTALKS MARATHI INTERVIEW
Back in 2014, the Fitness Industry was extremely Saturated. It was growing with the increasing craze of Fitness Exhibitions. With the growing craze of Fitness, the interest of wearing Gym Apparels was rising too. Aesthetic Nation was India's 1st Brand to Launch the Original Gym Stringers in the country. We are proud to be an early initiator in terms of Fitness Apparels, Fashion & Technology in the Apparels Segment.
Aesthetic Nation released a bunch of range that included Gym Stringers / Singlets, Bodybuilding Tshirts, Training Shorts, Performance Training Hoodie & the most loved Tapered Bottom Pants / Lowers. 2015 was marked as the rise of underdogs from literally a few apparels to over 200 Varieties today.
Started as a fitness page on Facebook back in February 2012 with the name Aesthetic Nation, the page was dedicated to fitness & fitness related articles which received massive response taking us to over 60,000 Followers in 2 years. As a Fitness Enthusiast, I always wanted to do something within the industry, where we realized there was a gap in the Indian fitness clothing market which could be fulfilled.
Today, AestheticNation ships approximately around 25,000 Orders a year & aims to scale it to over 10,000 Per Month by 4th Quarter 2019. The brand is available for Retailing / Reselling with 3 Different Business Models 1. Reseller 2. Wholesaler 3. Franchisee. Presently, we are available in approximate 19-20 Stores within India & aim to retail in at least 100 Stores by this year-end(2019).
Man Behind The Brand & His Story -
Aniket, Founder / Sales Head of the Brand & Journey to this sport is shared on his linkedin profile. Know about the team's story in his own words referred from LinkedIn
“When people celebrated Diwali by burning crackers, I celebrated Diwali by making money out of it through a very small Crackers Business. Well, my father used to bring Crackers for Diwali Approximately worth Rs. 400-500, which I used to sell rather than burning them. I always made profits in the season by having around 500-600 Rs within 10-12 days of the festival season. I also had enough crackers to burn during diwali which was a cherry on the cake.
Sports has always remained to be my career & I've been into the industry since I was 12. I have been an All India Karate Bronze Medalist of the year 2004. Belonging to an extremely lower middle class family, it was very difficult to follow my dreams & I had to leave Karate Halfway (I was a BlackBelt by then). Honestly, being a middle class guy wasn't my choice, it was my fate, but remaining middle class for the rest of my life will never be my choice. Today I am 27(Nov 2018), my dreams have remained the same, to Rise N Grind & this attitude has turned into a habit & now finally turning into wealth."
The success and unstoppable progress of the brand is all because of the two Foundational Pillars Aniket & Nikhil, have you got it what it takes to uplift the brand ?