A Fitness Clothing Brand That Focuses On Innovation.
Youtube Coverage by Joshtalks - https://www.youtube.com/watch?v=izbRGzDyT0U
Aesthetic Nation has come a long way since its humble beginnings as a fitness page on Facebook in February 2012. With a dedicated focus on fitness and related articles, the page quickly gained a massive following, surpassing 60,000 followers within just two years. As a fitness enthusiast, the founder always had a passion for doing something within the industry, which eventually led to the realization that there was a gap in the Indian fitness clothing market that needed to be fulfilled.
In 2014, the fitness industry was saturated, with a growing interest in gym apparel as the craze for fitness exhibitions continued to rise. Aesthetic Nation was India's first brand to launch original gym wear in the country, positioning itself as an early initiator in the field of fitness apparel, fashion, and technology.
Aesthetic Nation released a wide range of products, including gym stringers/singlets, bodybuilding t-shirts, training shorts, performance training hoodies, and the popular tapered bottom pants/lowers. 2015 marked the rise of underdogs, with just a few apparel items sold on Instagram and Facebook growing to over 200 varieties today.
Overall, Aesthetic Nation has made significant strides in the fitness apparel industry, providing high-quality clothing and accessories that cater to the unique needs of fitness enthusiasts in India. With a commitment to innovation and a passion for fitness, Aesthetic Nation continues to be a leader in this space.
The masterminds behind Aesthetic Nation have unique and inspiring stories to tell. Aniket, the brand's Founder and CEO, shared his journey to success on his LinkedIn profile. Despite starting with limited funds and resources, Aniket's entrepreneurial spirit led him to make a name for himself, even in a 10x10 apartment. He found creative ways to celebrate Diwali, such as selling firecrackers instead of burning them, which sparked his journey in business. Today, at 30 years old, Aniket remains committed to rising early and grinding, which has helped turn his attitude into a habit, ultimately resulting in wealth.
Nikhil Suvarna, Aesthetic Nation's CPO (Chief Product Officee) and foundational pillar, is the other driving force behind the brand's growth and development. With over 25 years of friendship with Aniket, Nikhil has been instrumental in ensuring seamless manufacturing and product development in the company. His expertise in handling production and operations has been crucial to the exponential growth that Aesthetic Nation has experienced in recent years.
Aesthetic Nation, also known as Aesthetic Apparels Pvt Ltd, was established in October 2014 and marketed since 2018. The brand has been bootstrapped from Rs. 2.5 lacs, which makes their success story even more inspiring.
Overall, the success of Aesthetic Nation can be attributed to the unwavering determination and hard work of Aniket and Nikhil. Their stories serve as a reminder that anyone can rise above their circumstances with the right attitude and commitment. Are you ready to uplift the brand?
Company - Aesthetic Nation (Aesthetic Apparels Pvt Ltd).
Establishment - Oct 2014
Marketed Since 2018
Funding - Bootstrapped from Rs. 2.5Lacs.